OUR STORY
There's more of you in youWe'll Help Unlock Your Potential
From a Dream to a Global Gold Standard
Founded in 1986 by two brothers with a passion for performance, Optimum Nutrition began with one question:
How can we make sports nutrition better?
Since then, we’ve supported billions of workouts, shaped industry standards, and empowered everyday athletes and Olympians alike — with the products, science, and belief that you can always go further.
Built on Quality. Trusted Worldwide.
With over three decades of experience, we don’t just meet standards — we set them. From ingredient selection to final product, every step is driven by precision, integrity, and a relentless pursuit of excellence.
Pioneering New Standards in Every Category
From the first slow-digesting protein to performance-ready energy and high-protein snacks – we’ve led the way with products built to deliver results.
Founded by Brothers
Tony and Mike Costello
OPTIMUM NUTRITION distribution reaches
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Created our first interactive
Protein calculator to help consumers hit their protein goals
Countries. By Champions at Every Level.
From elite Olympians to everyday runners, strength athletes to beginners — our products fuel millions of real people worldwide.
Because the science works. The routine works. The people prove it.
Performance Isn’t a Product. It’s a Lifestyle.
We exist to help you discover your potential — and then exceed it.
That’s what it means to live the Gold Standard.